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Well, yes, but as we continue to grow into a more technologically based community, face to face engagement is at an all time low. We now look to measures of social media and online engagement for satisfaction, success and for that human connection that was once only face to face.
The way you engage with your audience on social media is important, and always will be important. It always gets me when people say, ‘my Instagram isn’t growing, but I post everyday’. Yes, you may be posting consistently, but are you engaging consistently? Are you replying to every comment you receive? And are you returning this act?
These questions are important for growth on social media. If you are a highly engaging account on Facebook and Instagram, these platforms reward you in their algorithms for doing so, and to your audience you are perceived as more trustworthy and genuine.
If you are looking to grow a following on social media, it’s a good idea to follow these six tips every time you post. Always think of the value that you provide to your audience.
When trying to implement these tips into your own online presence, just remember, if you want to see a genuine side of your audience, you must be genuine first.
This blog was written by our Business Member Jess Cook from Socially Squared who manages all of ShireWomen's social media.
Reach out to Jess at firstname.lastname@example.org if you'd like some advice or assistance with your own socials.
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