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Aida was born in Alexandria in Egypt and moved to Melbourne when she was six years old. After settling in the Dandenong Ranges, she began to feel a deep connection with nature and the beauty of the natural world.
After being gifted a beautiful handbag for her 9th birthday by a friend’s Mum as an apology for a joke gone wrong (if you want to know more – Aida tells this story best), Aida began to appreciate textiles and form. Something about this bag fascinated her and switched on her creative mind. She fell in love with the fact that practical things can be beautiful.By the time Aida was about to start high school, her family moved once again to Sydney, and Aida learned to sew. Soon after, she began designing her own clothes and creating jewellery (mainly earrings) for her classmates. She loved art – particularly art that captured nature’s beauty, textiles that felt luxurious, and the whole creative process.
As Aida neared the end of high-school, she longed to study art, design and colour at University, however her parents had other ideas. She was gifted in the sciences, and her parents encouraged her to study Science at Sydney University. Her parents, like many, longed for their daughter to have a steady and meaningful job which they believed art and design wouldn’t provide for her.While at Sydney Uni, she was a high achieving student but the Dean of the Medical School noticed that Aida was gifted creatively. He commented that perhaps she’d be unhappy if she went down the path of becoming a Pathologist. None the less, Aida graduated with honours in Histology and went to work in a genetics lab.While working in the lab, she developed her critical thinking skills and the scientific method became second nature. The scientific method follows the steps of:
Why does the scientific method matter in Aida’s story? Well, it absolutely helps with following through on the creative process – more on that later.
Interestingly, in her job in the lab, Aida’s initial role was to develop and print the scientific photos of the samples the lab was working on - her creative nature was being put to good use. She loved this aspect of her job, and found a real connection with photography, the genetic codes of the samples analysed, along with an appreciation of the scientific process, and the impact the results would have for the patient’s at the receiving end.After a few years, Aida left the lab and began to work for Merck Darmstadt as a diagnostic rep. This is where Aida learned how distribution channels work, how important distribution channels are, and how the quality and processes in raw materials has an effect on achieving consistency and a great end result. She then became a BDM for Merck’s Industrial Division and learned about diverse manufacturing industries, and managed projects for Pearlescent pigments that are used in cosmetics and other applications such as car finishes and architectural surface coatings. This job took her to Paris, Germany, Italy and like many of us, Aida hit the glass ceiling.
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