News Meet Barbara Baron - the VERY FIRST mobile travel agent for Phil Hoffmann Travel
Barbara grew up in Windsor – the foothill of The Blue Mountains as she calls it! At the time of leaving high school, Barbara wanted to be a journalist, but when tasked with organising Schoolies week for herself and her friends, she noticed the travel agent she dealt with was terrible. She found herself thinking – I could do so much better at that job, and from that moment decided she was going into Travel. She enrolled in a Travel Traineeship where she gained a Certificate in Travel, and began working at a local company called Jet Around where she worked until she turned 20 years old.

At this stage, Barbara decided it was time to see the world, and went overseas to work, starting with a Kids Camp in the USA, and then backpacked around Europe. Once she got to London, she started working for Trafalgar Tours in Regents Park where she worked for a season.

She came back to Australia after the season was over, and worked for various companies including Jet Set, Air New Zealand and Swing Away World Holidays for a period of 6 years. At that time, she got the travel bug once again, and decided to head back to England. Once she got to England, she bumped into a guy she’d dated briefly 6 years before when she was working for the season at Trafalgar Tours. This guy became her future husband – funny how life turns out!

While still in the UK, Barb worked for Emirates in their Wilmslow Office and looked after the territory from Glasgow to Birmingham. After getting married, they moved back to Australia, and she continued to work for Emirates in Australia for another 3 years.

She took time off to have a family and then worked for Southside Travel in Gymea and Sylvania Travel Cruise for a period of 6 years. During this time she won the 2016 Avis Travel Agent Scholarship Award and served on the Avis Travel Agents Advisory Board for a year.

In 2018, an unbelievable opportunity came up with Phil Hoffmann Travel who boast 10 store fronts and over 200 staff Australia wide. Phil Hoffmann Travel is Australia’s most awarded travel agency, and Barbara was given the opportunity to be their very first mobile travel agent in Australia. This came about through some great contacts Barb had made through the Avis Scholarship board, and through her experience in both corporate and leisure sales, plus her airline experience.

Barb is excited to get to know our ShireWomen Business Members, and is passionate about making people’s travel dreams come true.

Barb has travelled the world over – and has done so alone, as part of a couple and also with her kids, so really understands the needs and experiences of her customers. She firmly believes in testing holidays and experiences before sending her customers on them, so you can guarantee a tried and tested service from Barb.

I asked her where her favourite place was to travel and she said Italy. She loves the climate, the food, the architecture and the people.

Barbara specialises in holidays to the UK, plus unusual and unique holidays the world over. She’s done the Inca Trail to luxury cruises, has travelled both internationally and domestic, so you can guarantee her advice is based on real experiences.

Those of you who were at our ShireWomen Indulge Christmas Party on 30th November will have received a $100 gift voucher from Barb towards a holiday – whether that’s a weekend away in Australia, or overseas in Europe – the choice of where to use it is up to you.

So get in touch with Barbara at and give yourself a well deserved break!