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For many businesses, the Christmas / New Year period is either a time of absolute mayhem or a time of complete and total quiet with tumbleweeds blowing through the office.I’ve put together some tips on what to focus on over the festive period so that you can use your time more effectively in 2019.Rather than panicking on how you’re going to pay the bills or questioning your entire life purpose, I recommend using this down-time to get your business more efficient. The goal being that in 2019 you’ll be wasting less time on manual tasks, freeing you up to develop business and generate revenue.To Do List Item 1
Processes & SystemsYou may all be a little sick of hearing me prattle on about processes and systems, but that’s only because I know from assisting businesses again and again that a good system or process can save you heaps of money in wages and lost revenue. So much so that on average companies lose 20 – 30% in revenue due to inefficiencies related to paperwork or daily processes that can be easily automated.Some GREAT systems that can help your business become more efficient are listed below:
To Do List Item 2 People
Did you know the best time to look for new staff is in the new year? People spend all of the Christmas break thinking about how much they hate their current job, and how they need to start fresh. Our jobs pages have high traffic in the new year so if you have jobs available now is the time to place your job ads. Also, think about how you treat your current staff – they may be thinking of leaving you come January! Members – you can place job ads at no additional cost as part of your membership and can place an ad by logging into the Members Portal and going to the Post a Job tab. Non-members click here to place an add or here to view our current jobs.To Do List Item 3Marketing and Branding
Does your logo, marketing and branding need a refresh?
Most businesses have little traffic until after Australia Day, so it’s the perfect time to fix up your website and do a brand refresh. Our members who can help you with this are listed below, and note we start our Coffee & Connect event series this year with Marketing. At our first meeting on 1st February we’ll hear from Kelly – the Director of The Marketing Bungalow, then on 1st March we’ll hear from Emily – Creative Lead (Branding) at Emroy, and in April we’ll be talking about Websites (speaker to be announced). Check these events out and get tickets by clicking here.
To do List Item 4Strategy & PlanningFor those of you who have a Strategic Plan, Marketing Plan and Business Plan – revisit them, update them and compare your P & L and reports for 2018 with 2017. Create a 12-month budget based on your growth between 2017 and 2018. You’ll find a budget template in our Members Portal under Members Resources > Finance, and a Strategic Planning template in Members Resources > Strategy & Planning for those that don’t have one.
Plan your goals for 2019 – what do you need to achieve, by when and how?
Add your goals to your calendar to keep yourself accountable.
If you need help and advice with Strategic Planning and you’re a ShireWomen Business Member, you can access Business Coaching, Advice and Strategy for $110 + GST per hour. Non-members can access this for $220 + GST per hour. If you need help, get in touch here.
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